Nescafe Gold came to us with the question: How do you bring the cafe experience straight to the homes of consumers? Then, Metro Manila was on lockdown due to the pandemic. With consumers craving their favorite cafe drinks, Nescafe Gold thought it would be best to come up with easy-to-do recipes that anyone (and we mean anyone!) can try at home.
We partnered with a recipe developer to produce coffee recipes with this general rule: If you can find it on a cafe menu, you can make it at home. We helped the client find their look, because in a sea of coffee brands, how do you stand out? We worked with a pool of creatives to shoot, direct, and edit digital photos and videos that captured the brand’s audience.
We loved shooting for a brand that enjoyed the creative process as much as we did. Our 25 recipes were published on Nescafe Gold’s social media pages and their website.