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TOYOTA 360

We showcased the brand’s luxe car interiors with 360-degree images that captured every single detail.

 

THE BRAND
Toyota Philippines wanted to give their customers full access to their cars’ exterior and interior design online. Shooting cars on an editorial level is one thing, but how do you capture every single detail so you can give customers a seamless virtual experience?

THE IDEA

We produced 360-degree images that showcased every nook and cranny of Toyota’s most luxurious cars: Toyota 86 sports car, GR Supra, Prius, Prius C, Alphard, Hilux, Land Cruiser, FJ Cruiser, and the Prado.

THE RESULT
At the height of the pandemic, car brands were figuring out how to sell their cars better and more efficiently. But with Metro Manila on lockdown, and people too afraid to leave their houses, how do you begin to sell cars? The result proved to be a test of our innovation, technological know-how and ability to adapt with such strange times.

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